10 de enero de 2010

Chanel

I always think it's funny to look back to what ads used to be in the 80's and 90's. Let's take Chanel as an example:

Chanel-Egoïste 1990



Chanel- No.5 2009

Ok, I know you are going to say that the ads can't be compared because one is for a perfume for men and the other is for women, and it's not any other perfume, it's Chanel no.5. However, what I want to say is, Chanel has become (if possible) even classier. Words are no longer needed to convey a feeling; technology now allows us to be able to put a yellow-ish filter to make it seem warmer, a bluer one to show desperation and anxiety and finish with a red one to portray L-O-V-E.

Genious.

P

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