W magazine's bookings editor, Rena Lazaros, narrates this video about W magazine's new concept to showcase the three main Armani collections: Emporio Armani, Armani Privé and Armani Collection. The main idea is to get artists instead of models to show the Armani collections. Some of the artists are Sophie Auster, Hugh Dancy, Peter Sarsgaard and Susie Bick. It's a great video for a great idea.
It's always great to see how amazing photographers like Inez and Vinoodh direct the shoot.
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